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Facebook scheduler

Schedule Facebook posts and Reels for your Page

Postoni is a Facebook post scheduler for Pages that fits in with the rest of your channels. Write once, give Facebook the longer, friendlier version, and schedule it next to your Instagram and LinkedIn posts. It's a calmer alternative to bouncing between Meta Business Suite and everything else.

  • 7-day free trial
  • No credit card
  • Unlimited posts
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Bloom Studio

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Scheduled · Tue 11:30 AM
Illustration of a scheduled Facebook post in the Postoni composer

Everything you can publish to Facebook

Pick the format in the composer. Postoni handles the upload and the timing.

  • Text and link posts
  • Photo posts
  • Videos and Reels
  • Stories
  • Background text posts

Built around how Facebook actually works

  • Link posts with a preview

    Add a URL in the Facebook settings and the post goes out as a link post with Facebook's preview card.

  • Colored background posts

    Short text updates can use one of Facebook's background styles. Pick it in the settings and keep the copy under about 130 characters.

  • Stories and first comments

    Publish photos or videos as Page Stories, with each item becoming its own Story, or add a first comment under a regular post.

How to schedule a Facebook post

Four steps, about two minutes the first time. After that it's write, tweak, schedule.

  1. 1

    Connect your Facebook Page

    Sign in with Facebook, approve access, then choose which Page to add. You need to manage the Page in Meta.

  2. 2

    Write the Facebook version

    Start from your draft and add context, since Facebook readers tolerate longer posts than X or Threads.

  3. 3

    Pick post type and extras

    Choose post or Story, add a link, a video title or a background style, and a first comment if you want one.

  4. 4

    Schedule on the calendar

    Set the time in your time zone. Postoni publishes it to the Page and tracks reach and engagement for you.

Facebook scheduling FAQ

Free Facebook tools

Facebook character counter

Check a draft against the 63,206-character limit before you post.

Character counter for every network

Paste one draft and see which networks it fits.

Does Postoni publish automatically to Facebook?

Yes. Postoni publishes to your Facebook Page through Meta's official API at the scheduled time, including photos, videos and Stories.

What is the Facebook character limit?

63,206 characters for a regular post. Background color posts are much shorter, around 130 characters, and can't include media.

Can Postoni post to my personal Facebook profile or to groups?

No. Meta only allows third-party apps to publish to Pages, so personal profiles and groups aren't supported by Postoni or any other scheduler.

Are Facebook videos posted as Reels?

Videos you schedule are published to your Page as video posts, and you can give each one an optional title. Postoni also reports Reels plays and video views in analytics.

Ready to put Facebook on autopilot?

Connect Facebook, write your first post and schedule it in two minutes. Free for 7 days, no card.

  • Unlimited posts on every plan
  • Cancel anytime
  • Open-source core