Ignoring the X Algorithm

The Flaw of "Engagement Bait"

The current meta on X involves posting inflammatory statements or generic platitudes to game reply counts. While this works for driving impressions, it actively damages brand equity. An impression from an angry user is a negative asset.

Plain Text Still Wins

For B2B brands, well-formatted, insight-dense plain text without links consistently outperforms heavily produced graphics or external links. The algorithm favors native content consumption.